How to Get Your Business Listed on Bing Places for Business

Most service businesses invest heavily in Google Business Profile and completely ignore Bing Places for Business. That's a strategic gap in 2026. Bing powers Microsoft Copilot's local search recommendations — and Copilot is the AI assistant built into Windows, Microsoft Edge, and Microsoft 365, reaching hundreds of millions of users. A complete, optimized Bing Places listing is how your business gets recommended in Copilot's local responses. Here's how to set it up.

Step 1: Go to Bing Places and Sign In

Navigate to bingplaces.com and sign in with a Microsoft account. If you don't have one, create a free Microsoft account — use your business email address when possible. Once logged in, click "Add a business" or search for your business name to check if Bing already has your information pulled from external sources.

Step 2: Find or Create Your Listing

Bing often already has basic information about established businesses pulled from data aggregators. Search your business name and location. If a listing appears, claim it — this is faster than creating from scratch. Click the listing and select "Claim this business." Bing will ask you to verify ownership.

If no listing exists, click "Add new business" and fill in your business information. Enter your business name exactly as it appears on your website and Google Business Profile — consistency is critical. Add your primary business category, address, phone number, website URL, and business hours.

Step 3: Verify Ownership

Bing uses two verification methods: phone and mail. Phone verification is immediate — Bing calls or texts your listed business phone number with a PIN code. Mail verification takes 2–3 weeks — Bing mails a postcard with a PIN to your business address. Choose phone verification when possible for faster listing activation.

Step 4: Import from Google Business Profile

Bing Places offers a one-click Google import option that pulls your business details, photos, and basic information from your Google Business Profile. This is the fastest way to create a complete Bing listing. To use it, go to Import from Google, authorize the connection, and select your Google Business Profile location. The import handles most of the setup automatically — you then review and confirm the imported information.

Step 5: Optimize Your Listing

A claimed listing is just the start. To rank well in Bing local results and appear in Copilot recommendations, optimize your profile: add 10+ high-quality photos, write a detailed business description (up to 250 characters) using your primary service keywords, list all your services, add your business attributes (parking, accessibility, payment methods), and ensure your hours are complete including any holiday hours.

Bing also allows you to add a video to your listing — a 30-second overview of your business or a service explainer performs well. Video listings get higher engagement in Bing local results.

Step 6: Connect to Bing Webmaster Tools

For maximum Copilot visibility, connect your Bing Places listing with Bing Webmaster Tools. This creates a stronger data signal between your business information and your website, improving Copilot's confidence when recommending your business. Both accounts should use the same Microsoft account, or you can link them via the Webmaster Tools settings.

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