How to Get Your Business Listed on Apple Maps

Apple Maps is the default navigation and local search app on every iPhone, iPad, and Mac — and Siri pulls local business recommendations directly from it. Despite this massive reach, Apple Maps listings are dramatically under-claimed by service businesses. If you're not on Apple Business Connect, you're invisible to a significant portion of the mobile market. Here's how to get listed and optimized.

What Is Apple Business Connect?

Apple Business Connect (businessconnect.apple.com) is Apple's free platform for managing how your business appears across Apple services — Apple Maps, Siri, Spotlight Search, Apple Wallet, and Apple Intelligence. It replaced the older Apple Maps Connect platform in 2023 and offers significantly more features, including photo management, special hours, custom showcases, and action links.

Step 1: Go to Apple Business Connect

Navigate to businessconnect.apple.com and sign in with your Apple ID. Use a business-associated Apple ID if you have one — the same ID used for your business App Store account or other Apple business tools. If you don't have an Apple ID, create one free at appleid.apple.com. Click "Get Started" to begin the business claim process.

Step 2: Find and Claim Your Business

Apple Business Connect will prompt you to search for your business. Type your business name and city. If Apple already has your business in its database (pulled from data sources), your listing will appear. Click "Claim" to take ownership. If no listing exists, click "Add a new place" to create one from scratch.

For the claim to be approved, you'll need to verify that you're authorized to manage the listing. Apple verifies through a few methods — typically a phone call to your listed business number or document upload (business license, utility bill with address). Phone verification is fastest, usually completing within minutes.

Step 3: Complete Your Profile

Once claimed, fill in every available field: Business name, Primary category and additional categories, Address and service area, Phone number and website, Business hours (including special hours for holidays), Business description (up to 2,000 characters), Payment methods accepted, and Business attributes (delivery, takeout, accessibility, etc.).

The business description is your opportunity to include relevant keywords naturally. Write it as a genuine description of what you do and who you serve, including your primary service keywords and location. Apple uses this description to match your business to relevant Siri queries.

Step 4: Add Photos and Showcases

Upload at least 10 high-quality photos: your business exterior, interior, team photos, and photos of work you've done. Apple Business Connect also offers "Showcases" — promotional cards that appear on your Apple Maps listing showing special offers, seasonal promotions, or featured services. Update your Showcase monthly to keep your listing fresh and engaging.

Step 5: Add Action Links

Apple Business Connect supports "Action Links" — direct deep links that let customers take action immediately from your Apple Maps listing. Common action link types include: Call Now, Book Appointment, Order Online, and Visit Website. These action links appear as prominent buttons on your Maps listing and drive direct conversions. Configure at least one action link that connects to the most important conversion action for your business.

Apple Business Connect setup takes about 30 minutes and provides direct access to the data layer that powers Siri and Apple Intelligence recommendations. PaperClick Marketing optimizes Apple Maps, Google Business Profile, Bing Places, and all other platform listings for service businesses. Let's build your complete local presence.